Vietnamese goods hold sway in domestic market
Thứ sáu, 14/11/2014, 08:40 SA
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Locally-made products have won consumers’ favour since a campaign titled “Vietnamese prioritise Vietnamese goods” was launched five years ago, President of the Vietnam Fatherland Front (VFF) Central Committee Nguyen Thien Nhan has said.

The front leader was speaking at a conference in Hanoi on October 11 to review the five-year implementation of the campaign, which, he said, has helped change Vietnamese consumers’ awareness of indigenous products.

Apart from generating more jobs and raising income for labourers, the campaign has contributed to establishing a production and supply chain, said Nhan, who is also head of the Central Steering Committee of the campaign.

According to him, under the programme, all cities and provinces will build communication channels with a “Proud of Vietnamese goods” slogan by 2020.

It also aims to raise Vietnamese products’ market share at traditional supply channels at remote, far-flung and rural areas to 80 percent, he added.

To realise the targets, the VFF President required relevant ministries, branches and localities to roll out concrete programmes and plans to further popularise the campaign in the time ahead.

He urged enterprises to accelerate scientific-technological application while improving the quality and competitive edge of products and services.

A survey conducted by Nielsen Company reveals that up to 90 percent of consumers in Ho Chi Minh City and 83 percent in Hanoi made sure that they will choose Vietnamese goods.

A report presented by the municipal and provincial steering committees of the campaign also shows that locally-made products are appreciated by Vietnamese consumers.

In many localities, 80 percent of Vietnamese people prefer made-in-Vietnam garment and footwear products while 58 percent choose local food and vegetables.

Participants at the event also pointed out a range of bottlenecks hindering the implementation of the campaign such as cumbersome procedures, the presence of fake products in the market and a loose coordination between businesses, producers and distributors.



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