Consumption promotion fair held in HCM City - Consumption promotion fair held in HCM City - Website Ho Chi Minh City
More than 280 enterprises participated in the 2014 fair for consumption promotion here at Phu Tho Sport and Gymnasium Centre.
Organised by the city's Department of Industry and Trade, the six-day fair, which lasts until January 1, 2015, drew participation from renowned Vietnamese brands such as TH True Milk and Vissan.
Featuring 450 stalls selling sweets, beverages, domestic appliances, cosmetics and clothes, the fair is a trade centre and entertainment venue for city dwellers during the New Year holiday.The participating businesses have promised to adopt interesting marketing strategies and sales promotions to improve their services while keeping their prices reasonable.
This fair is aimed at stabilising the domestic market and encouraging customers to buy Vietnamese products.
Some participating enterprises also hope the fair will serve as a platform for businesses in the city to cooperate on trade promotion campaigns.